LATON
Gaming Venture Capital Fund
Brand Development & Branding

Faced with a complex gaming industry reluctant to navigate its own evolution, Laton Ventures aimed to carve its space among established names.

Our journey began with deep dives into gaming and venture capital, unraveling pain points and opportunities. 

Extensive interviews and a transformative workshop with the Laton team unearthed the brand's essence, aligning it strategically within the gaming realm.

The result? 

A brand that embodies audacity, drawing in achievers ready for challenges. Leveraging Laton's successful investor base and employing bold, irreverent visuals and language, we created a VC brand synonymous with growth. 

Securing an initial fund size of $35M, Laton now stands ready for a dynamic venture into the gaming startup sphere.

Visit Laton here.