FIREFLY
Botanical Infused Soft Drink
Packaging Design & Branding

Founded in 2003, Firefly disrupted the soft drinks market with sophisticated, sugar-free fruit juices infused with botanicals. However, its recall as a cocktail or night-time drink limited its appeal for grab-and-go occasions.

Insights revealed the need for daytime refreshment, inspiring a strategic shift, thus we made Firefly embrace a lighter, revitalising essence, inviting consumers to 'Stop, Unwind, and Reset' anytime. The redesigned packaging, featuring part-transparency, conveyed a more natural feel, while illustrations now closely mirrored the actual ingredients. 

The result? 

Firefly transformed from a night owl's choice to an anytime, nature-inspired sip for health-conscious consumers.

Get to know the new Firefly here.