Our client was a small but ambitious Italian startup with a mission to redefine vegan cheese using fermented almonds. The challenge?
Making it appealing to all cheese enthusiasts, not just vegans.
Navigating taste expectations and breaking the vegan food 'members-only vibe, the strategy positioned the product as plant-based rather than strictly vegan. This move aimed at a broader audience, including cheese lovers seeking healthier or more eco-friendly options.
By emphasising sustainability, health benefits, and taste, DreamFarm stood out. This way it wasn't just a cheese substitute; it was a delightful, innovative option that was desirable on its own.
The unique tomato red and turquoise packaging disrupted the sea of green in the vegan cheese section. With a nod to mozzarella and vibrant branding balancing modern and natural elements, DreamFarm created a niche in the market, appealing to both vegans and non-vegans alike.
Check out DreamFarm here.
© Copyright Best Behaviour Ltd. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.