BORUSAN eTA
Digital Logistics
Brand Repositioning
 

Let me introduce you to eTA, an innovative digital logistics platform in Turkey bringing truck drivers and shippers together digitally without hassle or usual intermediaries.

A genius product, but there was a missing human touch when we started working on a brand repositioning project together spanning 2019-2020.

We envisioned eTA less as a supervisor (which was its main function), but rather a companion making the roads less lonely, so much so that you will never want to be without it... and made it all a bit more magic with the help of a dash of behavioural economics.

Since then, eTA has become the best execution of a positioning project any strategic planner can dream of: through its interface, comms, activations, perks, amenities and facilities, it is an indispensable companion on the road trusted by thousands.

Check out eTA here.