DREAMFARM
Plant-Based Cheese Alternative
Branding & Packaging

Our client was a small but ambitious Italian startup with a mission to redefine vegan cheese using fermented almonds. The challenge?

Making it appealing to all cheese enthusiasts, not just vegans.

Navigating taste expectations and breaking the vegan food 'members-only vibe, the strategy positioned the product as plant-based rather than strictly vegan. This move aimed at a broader audience, including cheese lovers seeking healthier or more eco-friendly options.

By emphasising sustainability, health benefits, and taste, DreamFarm stood out. This way it wasn't just a cheese substitute; it was a delightful, innovative option that was desirable on its own.

The unique tomato red and turquoise packaging disrupted the sea of green in the vegan cheese section. With a nod to mozzarella and vibrant branding balancing modern and natural elements, DreamFarm created a niche in the market, appealing to both vegans and non-vegans alike.

Check out DreamFarm here.